Praise for Value Above Cost
“Value Above Cost reminds us that superior financial performance must be at the heart of every decision and every action we take as business professionals. And in addition to bringing fresh insight and accompanying techniques, the Customer Value Added metric provides a formula with which to measure results and the tools to deliver on that responsibility.”
—Mark Yolton, Senior Vice President, SAP
“Marketers can always spend money to hide a flawed business strategy. When money is tougher to come by, we need to be much smarter about how we spend it. Value Above Cost shows us how to be smarter. It underscores the potential contribution marketers can deliver if they diligently pay attention to this ratio.”
—Chris Gaebler, ...
Get Value Above Cost: Driving Superior Financial Performance with CVA now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
