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Valuation by Rajesh Kumar

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22

Google’s acquisition of Motorola—a valuation perspective*

Abstract

Google is a top web property in all major global market and has been the world’s largest search engine. Google, the top online computer software and web search engine company, was founded by Larry Page and Sergey Brin in 1998. Starting from offering search in a single language, the company now offers dozens of products and services including various forms of advertising and web applications in scores of languages. Google also provides a variety of services for advertisers of all sizes. Google bought MMI in 2011 at $12.5 billion. Google and Motorola are valued using two stage valuation model.

Keywords

Google; acquisition; valuation; market; management; Motorola; Acquirer; target; ...

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