PART II

VALUATION METHODOLOGIES

Chapter 3 Company Performance and Measures of Value Added

Chapter 4 The Affordable Dividend Approach to Equity Valuation

Chapter 5 Discounted-Cash-Flow Approach to Valuation

Chapter 6 Equity Securities Analysis Case Study: Merck & Company

Chapter 7 Traditional Equity Valuation Methods

Chapter 8 A Simple Valuation Model and Growth Expectations

Chapter 9 Franchise Valuation under Q-Type Competition

Chapter 10 Value Enhancement and Cash-Driven Valuation Models

Chapter 11 FEVA: A Financial and Economic Approach to Valuation

Chapter 12 Choosing the Right Valuation Approach

Chapter 13 Choosing the Right Valuation Approach

Chapter 14 Valuing Illiquid Common Stock

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