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How Do People Currently Solve a Problem?
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Observation
Why Observation Works
Other Questions Observation Helps Answer
How to Answer the Question
STEP 1: Find eight research participants.
STEP 2: Prepare a field guide.
STEP 3: Brief observers.
STEP 4: Practice!
STEP 5: Gather equipment.
STEP 6: Establish rapport.
STEP 7: Obtain consent.
STEP 8: Collect data and pay attention.
STEP 9: Debrief.
STEP 10: Analyze and synthesize.
Other Methods to Answer the Question
If I had an hour to solve a problem I’d spend ...