Back in January of 2012, Jakob Nielsen published an article, “Usability 101: Introduction to Usability”. In it, Nielsen states, “usability is a necessary condition for survival.” If a user is unable to find what they’re looking for, if they find the product difficult to use, or simply get lost in trying to achieve their goal, they will leave.
From the launch of the first iPhone back in 2007, there has been an explosion in terms of internet traffic coming from mobile devices. Statcounter reported that internet usage by mobile and tablet devices exceeded that from desktop devices for ...
