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UX for Beginners

Book Description

Whether you want to design apps, websites, or just have an intelligent conversation about design, these quick-and-dirty lessons are for you. Based on the popular UX Crash Course from Joel Marsh’s blog—read over a million times—this book follows the real-life UX process from start-to-finish, so you can apply the skills as you learn. It is also perfect for managers, programmers, salespeople, and marketers who want to know more about designing digital products and services.

Table of Contents

  1. Praise for UX for Beginners
  2. Preface
  3. 1. Key Ideas
    1. LESSON 1. What Is UX?
    2. LESSON 2. The Five Main Ingredients of UX
    3. LESSON 3. Your Perspective
    4. LESSON 4. The Three “Whats” of User Perspective
    5. LESSON 5. Solutions versus Ideas
    6. LESSON 6. The Pyramid of UX Impact
  4. 2. Before You Start
    1. LESSON 7. User Goals and Business Goals
    2. LESSON 8. UX Is a Process
    3. LESSON 9. Gathering Requirements
    4. LESSON 10. Building Consensus
  5. 3. Behavior Basics
    1. LESSON 11. Psychology versus Culture
    2. LESSON 12. What Is User Psychology?
    3. LESSON 13. What Is An Experience?
    4. LESSON 14. Conscious vs Subconscious Experience
    5. LESSON 15. Emotions
    6. LESSON 16. What Are Motivations?
    7. LESSON 17. Motivation: Sex and Love
    8. LESSON 18. Motivation: Affiliation
    9. LESSON 19. Motivation: Status
    10. LESSON 20. Motivation: Justice
    11. LESSON 21. Motivation: Understanding (Curiosity)
  6. 4. User Research
    1. LESSON 22. What Is User Research?
    2. LESSON 23. What Isn’t User Research?
    3. LESSON 24. How Many Users Do You Need?
    4. LESSON 25. How to Ask Questions
    5. LESSON 26. How to Observe a User
    6. LESSON 27. Interviews
    7. LESSON 28. Surveys
    8. LESSON 29. Card Sorting
    9. LESSON 30. Creating User Profiles
    10. LESSON 31. Devices
  7. 5. The Limits of Our Minds
    1. LESSON 32. What Is Intuition?
    2. LESSON 33. What Is a Cognitive Bias?
    3. LESSON 34. The Illusion of Choice
    4. LESSON 35. Attention
    5. LESSON 36. Memory
    6. LESSON 37. Hyperbolic Discounting
  8. 6. Information Architecture
    1. LESSON 38. What Is Information Architecture?
    2. LESSON 39. User Stories
    3. LESSON 40. Types of Information Architecture
    4. LESSON 41. Static and Dynamic Pages
    5. LESSON 42. What Is a Flow?
    6. LESSON 43. Users Don’t Go Backward
  9. 7. Designing Behavior
    1. LESSON 44. Designing with Intention
    2. LESSON 45. Rewards and Punishments
    3. LESSON 46. Conditioning and Addiction
    4. LESSON 47. Gamification
    5. LESSON 48. Social/Viral Structure
    6. LESSON 49. How to Create Trust
    7. LESSON 50. How Experience Changes Experience
  10. 8. Visual Design Principles
    1. LESSON 51. Visual Weight (Contrast and Size)
    2. LESSON 52. Color
    3. LESSON 53. Repetition and Pattern-Breaking
    4. LESSON 54. Line Tension and Edge Tension
    5. LESSON 55. Alignment and Proximity
    6. LESSON 56. Using Motion for UX
  11. 9. Wireframes and Prototypes
    1. LESSON 57. What Is a Wireframe?
    2. LESSON 58. What Isn’t a Wireframe?
    3. LESSON 59. Learn Skills, Not Tools
    4. LESSON 60. Avoid Convenient Examples
    5. LESSON 61. What Is a Design Pattern?
    6. LESSON 62. Z-Pattern, F-Pattern, Visual Hierarchy
    7. LESSON 63. Layout: Page Framework
    8. LESSON 64. Layout: The Fold, Images, and Headlines
    9. LESSON 65. Layout: The Axis of Interaction
    10. LESSON 66. Forms
    11. LESSON 67. Primary and Secondary Buttons
    12. LESSON 68. Adaptive and Responsive Design
    13. LESSON 69. To Design or Redesign?
    14. LESSON 70. Touch versus Mouse
  12. 10. Psychology of Usability
    1. LESSON 71. What Is Usability, Really?
    2. LESSON 72. Simple, Easy, Fast, or Minimal
    3. LESSON 73. Browsing, Searching, or Discovery
    4. LESSON 74. Consistency and Expectations
    5. LESSON 75. Anti-UX
    6. LESSON 76. Accessibility
  13. 11. Content
    1. LESSON 77. UX Copywriting versus Brand Copywriting
    2. LESSON 78. The Call-To-Action Formula
    3. LESSON 79. Instructions, Labels and Buttons
    4. LESSON 80. Landing Pages
    5. LESSON 81. Readability
    6. LESSON 82. The Persuasion Formula
    7. LESSON 83. How to Motivate People to Share
  14. 12. The Moment of Truth
    1. LESSON 84. The Launch Is an Experiment
  15. 13. Data for Designers
    1. LESSON 85. Can You Measure a Soul?
    2. LESSON 86. What Are Analytics?
    3. LESSON 87. Graph Shapes
    4. LESSON 88. Stats—Sessions versus Users
    5. LESSON 89. Stats—New versus Return Visitors
    6. LESSON 90. Stats—Pageviews
    7. LESSON 91. Stats—Time
    8. LESSON 92. Stats—Bounce Rate and Exit Rate
    9. LESSON 93. The Probabilities of Interaction
    10. LESSON 94. Structure versus Choice
    11. LESSON 95. A/B Tests
    12. LESSON 96. A Multi-what-now Test?!
    13. LESSON 97. Sometimes A/ B Testing Is the Only Way to Know
  16. 14. Get a Job, You Dirty Hippy
    1. LESSON 98. What Does a UX Designer Do All Day?
    2. LESSON 99. Which UX Job Is Right For You?
    3. LESSON 100. What Goes in a UX Portfolio?
  17. Index