Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look

Preface

This book is about Thematic Thinking. Thematic Thinking uses themes and similarities to address important business questions. We take a close look at different entities and how they interact and how they could interact. This is pretty much the same for business ideas as well as for the authors of this book. The theme of Thematic Thinking has accompanied and occupied us for the past few years. Martin and Michael had already started to work on the topic when Julia joined the theme in the first days of her Ph.D. studies. The theme with the three protagonists writing this book took off with a very lively discussion in the patio of a German business school. The theme inspired us and never stopped to do so. Since that meeting on the patio, ...