PrefaceTechnology Is Changing Selling

“While our access to raw information has grown exponentially, our time to process this information has declined rapidly, which has placed an unprecedented premium on the act of meaning-making.”

—George Dyson, Futurist

“People are information-rich and theory-poor. If you can give them a way of organizing their experience, then their minds are wide open.”

—Malcolm Gladwell, Author

It is a bewildering task to write a book about technology and selling because there are so many technologies available, and they are changing and growing at an unprecedented pace. By the time you have finished reading this, there will be new technologies or iterations of existing ones that didn’t exist beforehand. Many will be relevant ...

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