Introduction

Although professionals have always acknowledged the value of networking, today’s economic climate makes developing a solid network even more critical. LinkedIn, the leading social networking site for professionals, is the ideal tool for maximizing the potential of an online network. LinkedIn currently has more than 65 million members worldwide, including executives from all Fortune 500 firms and President Barack Obama, and is growing rapidly. A new member joins approximately every second.

It’s clear that today’s technology has forever changed the way people find a job, promote their businesses, foster strategic partnerships, and develop their professional networks. Social networking continues to generate media buzz and mainstream ...

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