2 Creating Your LinkedIn Profile
This chapter shows you how to create a quality profile that matches your LinkedIn goals.
Profiles form the foundation of LinkedIn. Your profile is your LinkedIn calling card, providing a quick snapshot of your professional background and experience. Although creating a profile is a straightforward task, choosing the right profile content has a major impact on the success you achieve on LinkedIn.
In this chapter, you learn how to develop a profile strategy, create a quality profile, and extend your profile with supplemental content. You can also listen to tips on creating a profile that generates results and watch videos that show you how to create a basic profile, customize your public profile, and add a profile ...
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