Book description
Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!
learn fast, learn easy, using web, video, and audio
Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques
Tell Me More audio delivers practical insights straight from the experts
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- Media Table of Contents
- Contents at a Glance
- About the Author
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- I: Pay-Per-Click Advertising
-
II: Using Google AdSense
- 2. Making Money from Your Website with AdSense
- 3. Adding AdSense for Content to Your Website
- 4. Adding Google AdSense for Search to Your Website
- 5. Adding AdSense for Feeds to Your Blog
- 6. Using AdSense for Mobile Content
- 7. Using AdSense for Domains
- 8. Earning Sales Commissions from the Google Affiliate Network
- 9. Monitoring Your AdSense Performance
- 10. Ten Tips for Increasing Your AdSense Revenue
-
III: Using Google AdWords
- 11. Creating an Online Advertising Plan and Determining Your AdWords Budget
- 12. Creating Your AdWords Account
- 13. Creating Your First AdWords Campaign
- 14. Creating Effective Ads
- 15. Bidding the Right Price
- 16. Choosing the Right Keywords
- 17. Maximizing Conversion with a Custom Landing Page
- 18. Combining PPC Advertising with Search Engine Marketing
- 19. Advertising on YouTube
- 20. Monitoring Your Campaign’s Performance
- 21. Dealing with Click Fraud
- 22. Ten Tips for Improving Your AdWords Performance
- Index
Product information
- Title: Using Google™ AdWords and AdSense
- Author(s):
- Release date: June 2010
- Publisher(s): Que
- ISBN: 9780131388666
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