There’s always more to build than you have people, time, or money for. Always.
Speaking in absolutes like “always” and “never” always gets me in trouble. But with the statement above, I honestly can’t recall a situation where it wasn’t true although I have no sciencey data to back this up. No one has ever once come to me saying, “We were asked to add this new feature, and happily we had lots more time than we needed.”
But one of the coolest things about using a story map is that it gives you and other collaborators a space to think through alternatives and to find a way to get a great outcome in the time that you have.
Grab a cup of coffee and settle into your chair. It’s time for a story.
This story is about my friends at Globo.com, the largest media company in Brazil. Globo.com owns television and radio stations, produces made-for-TV movies and original programming, and publishes newspapers. It is a media monster in Brazil, and the largest Portuguese-language media company in the world.
Globo.com knows better than most organizations on the planet what unmovable deadlines really are. For example, it produces a cool version of a fantasy football game that’s revised and improved every year for World Cup soccer—the sport that most of the planet refers to as football. If Globo.com is late with development of that game, it doesn’t have the luxury of changing the release date. Why not? Because the rest of the world won’t reschedule the World Cup. Globo.com will ...