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User Group Leadership by Michelle Malcher

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CHAPTER 6

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Challenges

So far we have discussed the main areas to setup a user group, recruit volunteers and attract the members to the user group. It is not as easy, just thinking that a user community is needed for a specific product or vendor without doing your homework. A few of these challenges have been mentioned along the way and in developing a strategy for the user group these challenges should be taken under consideration maybe even anticipated to prepare for them.

One of the main challenges in forming a user group is to even know when to establish one. There might be other regional groups already working on building a member base instead ...

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