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User Experience: Practical Techniques, Vol. 2 by Smashing Magazine

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Improve The User Experience By Tracking Errors

By Lara Swanson

It’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics. However, this data doesn’t show the roadblocks that users typically run into on your website. Tracking and optimizing error messages will help you measurably improve your website’s user experience. We’ll walk through how to add error tracking using Google Analytics, with some code snippets. Then, we’ll assemble the data and analyze it to figure out how to improve your error message drop rates.

What To Track

The most helpful errors to track are form-field errors and 404 pages. Form-field errors can be captured after the form’s validation has run; this ...

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