Why This Book?
You may find hundreds of books describing how to create good usability, how to listen to customers, and how to create consumer insight. And you may even find a lot of literature describing how to involve users in your design process. But you will find very few books giving very concrete methods on how to create ideas and innovations around user experiences.
To fill the gap in the literature, I will in this book describe tangible and straight-forward methods on how you can create potentially successful user experience innovation. The methods and approaches are all based on methods that I have created, used, or applied successfully during my 18 years of creating user experience innovations for the mobile device industry, most of ...
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