User Experience Innovation: User Centered Design that Works

The Three Levels

I distinguish between three levels of innovation in user experience: creativity, innovation, and success. Success might seem like a strange choice, but it is important. Innovation without successful implementation is of little use and will not create products that create positive feelings for the user.

Creativity

Creativity is the ability to come up with ideas. Basically any ideas. They can be new, they can have been used before in another context, and they can be copied and adapted from a directly competing device. Figure 2-1 illustrates how the creative mind might work. There is a lot of chaos, but also a lot of raw material to work from.

Creativity can be a gift granted to specific persons, but in most cases creativity is ...