User Experience Innovation: User Centered Design that Works

The “I Know What the Users Want” Attitude

It is amazing how many people in your organization actually think that they know exactly what people want, and how a product should be designed. I am in no way saying that a user experience expert always knows best how to create a great product; I am just saying that when it comes to the user experience, you will be confronted with a very large number of people who will tell you that they know better.

I usually compare user experience with bringing up a child. Many people have tried bringing up a child once or twice, and hence they feel like experts in child psychology. These people will argue with experts in the area because they feel that they have the same expertise as, say, a teacher, educator, child ...