by Christian Kraft

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Characteristics of Successful User Experience Innovation

Successful user experience innovation will make your consumer say “wow.” It will make your consumer smile, or it will make your consumer think, “This is clever,” or “What a positive surprise.” Success will only happen, however, if the user sees your solution, product, or service as relevant. Without need, there is no success.

Another equally important, but much subtler, thought that users may have when operating your successful user experience innovation is, “This just works,” or “I got my task done.” They may not know why they feel this, they may not know all the intelligent user experience design and technologies that enabled this almost seamless interaction, but they just feel in control ...

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