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User Experience Innovation: User Centered Design that Works by Christian Kraft

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Characteristics of a Successful First Impression

A user experience design with a successful first impression is characterized by a number of elements. These are described in the sections to follow.

Inviting and Simple

If you are designing a website, you want to make the initial front page inviting yet simple. You want to make the front page look professional and have a great design, but at the same time you want to give the users a good overview of what you are offering. But you also want to focus on the most-visited subpages (remember that if the user enters your website through a search engine, then she will most likely skip past your front page).

If you are designing a device, you want to make unpacking the device an easy and pleasant experience, ...

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