by Christian Kraft

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Overview of Methods and Chapters

This book contains two short introductory chapters followed by 17 chapters giving tangible methods for user experience innovation. Following is a quick summary of the content:

  • Chapter 1: User Experience and Why It Matters: Introduces you to what user experience is, including some basic terms related to user experience.
  • Chapter 2: Innovating in User Experience: When is a user experience innovation a success? How did Apple manage to change the rules of the smart phone industry with a single product? What is important for your company or product to become successful? These and other questions are answered in this chapter.
  • Chapter 3: Identifying Target Users: Discusses identifying and defining who you are targeting, ...

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