User Experience Innovation: User Centered Design that Works

Conclusion

I hope that you have found inspiration in many of the methods I have described in this book. User experience innovation will become the battleground in almost all consumer businesses within a few years. It has happened widely already within the web page design area, it has happened within the mobile phone area, and it will also happen in industries such as those involving washing machines, stereo and other music systems, remote controls, cars, and so forth. Customers will start to expect and demand reasonable user experiences for any product they purchase.

User experience innovation (especially for consumer-focused products) is nothing less than essential for survival! No company, be it a car manufacturer, a washing machine manufacturer, ...