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User Behavior in Ubiquitous Online Environments

Book Description

As mobile technologies grow in popularity and widespread use, more and more applications—from banking software to online education—make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organizations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. User Behavior in Ubiquitous Online Environments explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing. Within this reference, researchers and professionals in fields such as computer science, information technology, education, and library science will find a detailed discussion of implementing ubiquitous technologies in a variety of organizations and situations.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Foreword
  6. Preface
  7. Conclusion
  8. Chapter 1: Reply Timing as Emotional Strategy in Mobile Text Communications of Japanese Young People
    1. ABSTRACT
    2. INTRODUCTION
    3. METHOD
    4. RESULTS AND DISCUSSION
    5. CONCLUSION
  9. Chapter 2: Texted Environmental Campaign in China
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. RESEARCH PROCEDURE AND FINDINGS
    5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
  10. Chapter 3: Ubiquitous Computing in the Cloud
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. BACKGROUND AND LITERATURE REVIEW
    4. 3. ISSUES
    5. 4. SOLUTIONS AND RECOMMENDATIONS
    6. 5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
  11. Chapter 4: How to Design a Virtualized Platform?
    1. ABSTRACT
    2. INTRODUCTION
    3. DESCRIPTION OF THE WITE 2.0 PROJECT
    4. A SOCIO-TECHNICAL STUDY
    5. RESULTS
    6. CONCLUSION
    7. APPENDIX
  12. Chapter 5: Explaining Mobile Services Adoption between China and Developed Countries from a Cultural Perspective
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. RESEARCH HYPOTHESES
    5. MOBILE COMMERCE IN CHINA AND DEVELOPED COUNTRIES
    6. AN EXPLORATORY STUDY WITH MTSR
    7. CONCLUSION AND FUTURE RESEARCH
    8. APPENDIX 1:
  13. Chapter 6: Ubiquitous Game-Based Learning in Higher Education
    1. ABSTRACT
    2. INTRODUCTION
    3. DIGITAL AND MOBILE GAME BASED LEARNING IN HIGHER EDUCATION
    4. BEST PRACTICES
    5. RESEARCH IMPLICATIONS, LIMITATIONS, AND FUTURE RESEARCH
    6. CONCLUSION
  14. Chapter 7: The Role of Communication in Online Trust
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF CHAPTER: THE CONTRIBUTION OF HABERMAS’S COMMUNICATIVE ACTION THEORY TO COMMUNICATION AND TRUST IN COMMERCIAL WEBSITE
    5. CONTRIBUTION AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
  15. Chapter 8: Evaluation of South African Universities’ Web Portal Interfaces using a Triangulation of Ubiquitous Computing Evaluation Areas and Technology Acceptance Model
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. THEORETICAL UNDERPINNINGS OF THE STUDY
    5. RESEARCH DESIGN AND METHODOLOGY
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
  16. Chapter 9: Telepresence, Flow, and Behaviour in the Virtual Retail Environment
    1. ABSTRACT
    2. INTRODUCTION
    3. OVERVIEW OF CONCEPTUAL FRAMEWORK
    4. RESEARCH MODEL
    5. HYPOTHESES
    6. METHODOLOGY
    7. RESULTS
    8. DISCUSSION
    9. IMPLICATIONS
    10. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
    11. CONCLUSION
  17. Chapter 10: “From Clicks to Taps and Swipes”
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
  18. Chapter 11: Understanding Brand Implication and Engagement on Facebook
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. BACKGROUND
    4. 3. CREATION AND DEVELOPMENT OF THE MOTIVATION SCALE
    5. 4. CREATION AND DEVELOPMENT OF THE BRAND ENGAGEMENT SCALE
    6. 5. HYPOTHESES
    7. 6. DATA COLLECTION
    8. 7. MEASURE
    9. 8. RESULTS
    10. 9. ISSUES, CONTROVERSIES, PROBLEMS
    11. 10. SOLUTIONS AND RECOMMENDATIONS
    12. 11. FUTURE RESEARCH DIRECTIONS
    13. 12. CONCLUSION
  19. Compilation of References
  20. About the Contributors