The purpose of computing is insight, not numbers.
—R. W. Hamming
I have always wished that my computer would be as easy to use as my telephone. My wish has come true. I no longer know how to use my telephone.
—Bjarne Stroustrup (originator of C++ programming language)
The traditional decision support system /data warehouse (DSS/DW) approach works well with large databases and structured data. However, decision-making often involves more than structured data. It also uses very large databases consisting of considerable amounts of unstructured data—Big Data.
