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Usability in Government Systems by Dianne Murray, Elizabeth Buie

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Chapter 10

Content Strategy

Rahel Bailie

Intentional Design Inc., Richmond, BC, Canada

“From the beginning, we understood this project would be more like an organ transplant than a facelift.”

— Project Director

Introduction

Understanding the role of a content strategy means understanding several aspects of the strategy and its implementation. The first aspects are the framework and the cornerstones that become the foundation for a content strategy. The next aspect is a platform for content-driven sites. The final aspect discussed in this chapter is how to look for success factors, and the related guidelines and implications.

This chapter also provides a brief case study to demonstrate how these aspects of content strategy come together on a ...

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