Introduction: Uplift

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark.

—Michelangelo

How does a giant multinational company turn itself around after seventeen straight quarters in the red? What does it take to transform a tiny developing country into a global economic powerhouse within a single generation? How can you be a top sports team when you’re choosing from the smallest pool of players and have fewer resources than all your competitors? How do you do a lot with a little, create something from almost nothing, and turn failure into success?

These are the kinds of challenges we uncovered and questions to which we found answers when we studied ...

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