Up Your Business!: 7 Steps to Fix, Build, or Stretch Your Organization, Second Edition, Revised and Expanded

Author’s Note

I’m excited about the revised edition of Up Your Business! Much has changed since I wrote the first edition of this book. At that time, I sounded an alarm that political correctness in society and complacency in business were diminishing corporate cultures at an accelerated rate of destruction and planting the seeds for the rapid descent of many enterprises. I also provided hands-on tools to fix, build, or stretch your organization and rise above the demise that would affect so many. Some listened the first time around. Many more did not. For the readers who perused the first edition and have chosen to invest your time and dollars in the revised work, you won’t be disappointed. First, I think you’ll be surprised how much you missed the first time through the book and will be delighted with the “Further Up Your Business” sections I’ve placed at the conclusion of each chapter that expand on the original strategies. You’ll also enjoy the new closing chapter and will probably wish it had been there for you the first time you went through Up Your Business! Oh well, better late than never.

First-time readers will get the benefit of a full dosage of Up Your Business! strategies the first time through. Although the first group will have a head start on you in implementing many of the ideas in this book, with commitment and discipline you can be up to speed in no time. And make no mistake about it: Moving fast with these strategies will be essential to your very business survival. ...