INTRODUCTION

As a leadership teacher and consultant—and as a scratch golfer—one of my most interesting—and favorite—clients is TaylorMade-adidas Golf, the world's leading manufacturer of performance golf equipment.

If you play golf, or at least follow the PGA Tour, you have probably heard of TaylorMade's Performance Center in Carlsbad, California—it's known as "The Kingdom."

Each winter, many of the world's finest professional golfers visit The Kingdom, usually with their coaches in tow, ostensibly to get precisely fitted for professional-grade metal-woods, irons, wedges, and putters. And The Kingdom offers the latest, state-of-the-art equipment—high-speed digital cameras, launch monitors, lasers, and computers—to do just that. For that task, it ...

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