Chapter 4. LEADING PEOPLE: Talent to Teams

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

David Ogilvy

Every business is a "people" business, because every business—indeed, every meaningful endeavor—is composed of human beings taking action in an organized manner to accomplish the mission in front of them. To get this chapter started properly, I'll restate something that you have probably heard before but that I believe is even more true today than it has ever been—there is no substitute for talent. To be even more accurate—there is no substitute for the best talent you can find and hire. It may seem obvious, but let's review this ...

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