Chapter 1Why Develop an Unstoppable Attitude?

When you compete in a challenge like an Ultra Endurance Triathlon you have to be quite fit. But you don't even stand a chance of reaching the finish line inside the 17-hour cut-off without realizing that your mindset can dramatically affect your attitude.

I've read a lot of quotes about mindset and attitude. One of my favourite ones is:

Attitude is the little thing that makes the big difference.

While being a company sales manager and to a lesser extent when I had my own retail business, I had to conduct lots of interviews. One of the key areas I used to focus on was to appoint for attitude and train for skill. So, if a candidate had the right attitude but didn't have all the necessary skills, ...

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