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Undervalued Business Platforms
At the heart of this book, and of our findings overall, is the idea that the past phases of a company’s growth inevitably collect and foster a range of hidden assets that very often prove to be central to the strategy of the future. This does not mean that they solve the problem or that looking outside your company is unnecessary. On the contrary, strategic renewal almost always requires acquiring some new capability. The insight is that many components of renewal already existed within a given company but had not been fully valued for their future role in generating growth. That is why we refer to them as hidden assets. It’s not that companies ignore their existence, rather that they discount their ...
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