APPENDIX

____________

Methodology

This book is based on data from a series of related analyses and surveys. The purpose of these analyses was to understand four aspects of business redefinitions:

  • The frequency of various paths to redefinition

  • The odds of success and failure of various pathways and choices

  • The barriers to decision and implementation

  • The pace of change

The key sources of data and analysis, and the essence of the methods, are as follows.

1. Fortune 500 Analysis

_______________

Purpose: To assess the degree of change across companies (especially single-core companies) over time and to estimate the relative frequency of various patterns.

Method: We tracked the five hundred largest U.S. public companies from 1995 through ...

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