Foreword
Today innovation is critical for the success of firms and the wealth of nations. But what causes or hinders innovation? Researchers throughout the world are trying to ascertain the principal driver of innovation itself. Through decades of rigorous research, Professor Gerard Tellis posits a powerful thesis: that the internal culture of a firm is the primary driver of innovation. His explanation based on culture contrasts with many others that have been proposed, such as size, open innovation, country of origin, or investment in R&D. In contrast to these variables that can be easily measured, culture is a soft, ambiguous factor. Moreover, culture is hard to control. Tellis shows that it is crucial.
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