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UnProfessional: How a 26-year-old University Dropout Became a Self-made Millionaire by Jack Delosa

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Chapter 5

BECOME NUMBER ONE ONLINE

The internet has not only levelled the playing field, but it has also meant that in the online world smaller businesses now have a real advantage over larger businesses when it comes to speaking to the hearts and minds of their consumers and building a relationship with their market.

While corporations and big businesses are spending up to four weeks to get one Facebook post for their fan page approved by their legal team, smaller businesses are speaking, in a real tone, to their customers and potential customers every single day. Social media and email communication have meant that it is easier and more effective than ever before to achieve recency and frequency with your audience.

In addition, more than ever ...

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