BUILD AN ATTRACTION MODEL
When we are building an early-stage business, we have less. We have less than our competitors and less than the businesses we're aiming to disrupt. Less people, less money, less track record, less insight, less customers and perhaps even less credibility. But we need to do more with less.
In the movie Moneyball, starring Brad Pitt, the Oakland A's, a major league baseball team, are confronted with the fact that, while the New York Yankees have a budget of $125 million for player recruitment, the Oakland A's have a budget of just $41 million. The main character, club manager Billy Beane (Brad Pitt), has to find a way to compete with the rest of the field, even though they have significantly less money. Beane ...