As we break down the design process into its various actions, we now have specific activities to engage in when we are stymied. Our knowledge of the creative process is helpful in this regard. I like to compare the design process to tending a garden. This acknowledges the labor, time, patience and nurturing that design requires.
“Gardens are not made by singing, ‘Oh, how beautiful,’ and sitting in the shade.”
Rudyard Kipling, author (1865–1936)
All of the actions described here are radically affected by collaboration with the director and other designers on the artistic team. Subsequent chapters analyze the complexity of this collaboration as it affects our work as designers. ...