O'Reilly logo

UnMarketing: Stop Marketing. Start Engaging, Revised and Updated by Scott Stratten

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

55
UnNetworking Why Networking Events Are Evil
LAST MONTH I attended a local networking event, which made me realize the difference between old- and new-school networking. It happened all within five minutes, all at the same table I was standing beside.
Old School: A real estate agent, with card already in hand, walked up to me and introduced himself, shoving his card at me. I replied with my name and asked why he was giving me his card. His reply was “That’s what we’re here for, to exchange information, to network!” I told him I didn’t have any cards and proceeded to then listen to him talk about his web site and how if we gave him our cards that he had a section where he would post a link to us and in return we could post one for him on ours! Taadaa! Sigh. . . .
New School: Three minutes later, I recognize Danny. Since I’ve been talking to him on Twitter for months we’re like old college buddies and I give him a huge hug. No awkward “So what do you do?” questions with elevator-speech answers. No card exchange. Just a genuine great feeling of meeting somebody in person who you feel you already know. Because you already do.
Going in cold to a networking event is like showing up for a dance at a high school you just transferred to. Except at this dance, you have a stack of business cards in your hand and pass them out to everyone. It’s awkward, intimidating, and a huge reason that many people who are even the slightest bit introverted don’t go to them.140 And if you come in late, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required