UnMarketing: Stop Marketing. Start Engaging, Revised and Updated

Acknowledgments

This is the hardest part to write. Out of 64,000+ words, I’m truly stumped. How the heck do I cover all the people that I’d like to thank; I’m not talking about all the people I’ve known, but truly the list of those that helped/inspired/encouraged this book for me lists in the hundreds, if not thousands, on Twitter alone that cheered me along the way. But here it goes . . .

To Shannon Vargo, my editor at John Wiley & Sons, Inc., who had the nerve to pick up the phone one day and ask “Why haven’t you written a book yet?” To which I could only answer “because I was waiting for you to call.” You’ve been nothing but supportive, encouraging and make me feel like you’ve got my back, which is the total opposite of what I had heard about the industry. And thanks also to Beth Zipko, editorial assistant, and Susan Moran, senior production editor, who had the misfortune of having to deal with someone like me. Your patience and pleasantness was much appreciated.

To my fellow authors who helped me along the process of this scary new world of actually putting words into print: Michael Port, Randy Gage, Kathy Buckworth, Scott McKain, Yanik Silver, Leesa Barnes, Michael Bungay Stanier, Starr Hall, Chris Brogan, Deb Micek, Cali Ressler, Jen Groover, Marie Forleo, Hellen Buttigieg, Gary Vaynerchuk, and Jonathan Fields. To my fellow new authors, Jim Kukral and Amber MacArthur, I’m glad we’re doing them all at the same time, so we can all realize no one really knows what they’re doing ...