Preface
The immutable laws of business have changed. What we were taught in business school and offsite executive seminars is no longer effective—if it ever was. It turns out so-called best practices, detailed customer analysis reports, and expert opinions are nice inputs, but they are insufficient to win in today’s business environment. Instead, we’re finding that the traditional barriers to entry are breaking down, forcing enterprises to deal with the threat of constant disruption, ever-changing customer demands, and a breakneck speed of technical evolution. How can enterprises thrive in this environment while continuing to refine their existing processes and leverage their competitive advantage?
The answer is that they can’t and they shouldn’t. ...
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