CHAPTER TWO

PERSONAL SALES PLANNING

BE THE CEO OF YOU, INC.

Find something you love to do and you'll never have to work a day in your life.

—Harvey Mackay

THE TOP 20 PERCENT of salespeople in every industry earn vastly more than the bottom 80 percent. Your goal is to be among the top 20 percent, and then to continually increase your sales and personal income. In this chapter, you will learn how successful people accomplish far, far more than the average person by planning their goals and activities in advance.

What is the most important and highest-paid work that you do? The answer is: thinking! The quality of your thinking largely determines the quality of your life. The more accurately you think about yourself, your goals, and the activities ...

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