Index
Note: Page numbers followed by f indicates figures, b indicates boxes and t indicates tables.
A
Ad Council, 76
Adspace networks, 96, 98–99, 150
Advertising
Adspace networks, zones, 96
point of service networks, 77, 78
point of transit networks, 78
rules, 77
Alchemy, 95
Alpha and beta level prototypes, 222
American digital signage, 148
Application programming interface (API), 180
Artificial intelligence (AI), 155
B
BBC Manhattan billboards, 180, 180f
C
Concept creation process
concept, 98
creative content, 98–99, 99f, 100f
Content across platforms
extending message across “3rd screen” mobile devices, 196
extending message across “4th screen” mobile devices ...
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