Index

 

 

Note: Page numbers followed by f indicates figures, b indicates boxes and t indicates tables.

A

Ad Council, 76

Adspace networks, 96, 9899, 150

Advertising

Adspace networks, zones, 96

point of service networks, 77, 78

point of transit networks, 78

rules, 77

Alchemy, 95

Alpha and beta level prototypes, 222

American digital signage, 148

Application programming interface (API), 180

Artificial intelligence (AI), 155

B

BBC Manhattan billboards, 180, 180f

Brand-owned network, 2224

C

Captivate network, 36f, 7980

Concept creation process

concept, 98

creative content, 9899, 99f, 100f

lower-end budgets, 99100

Content across platforms

extending message across “3rd screen” mobile devices, 196

extending message across “4th screen” mobile devices ...

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