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Unleashing the Power of Digital Signage by Keith Kelsen

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6 Specifications For Content

 

In the previous chapters we covered a number of subjects about types of networks, strategy, relevance, and audience. These subjects are designed to help you build a knowledge base to make great decisions about building great content. In the next few chapters we will get to the practical specifications and the mechanics of creating content for digital signage.

Although the network operator need not be concerned about all the technical aspects of the network, there are several such issues that are important to recognize, from the varying shapes of screens to the digital formats in which the content will be created and stored. There are also some basics of design, ranging from type and color choices to how to divide ...

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