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Unleashing the Power of Digital Signage by Keith Kelsen

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5 Process for Creating Great Content

 

Even if it is heavily reliant on outside source content, every digital signage network requires the actual creation of the final content for its screens. This can be as easy as assembling the external feeds within templates, as discussed in the previous chapter, reusing and recombining existing content elements from internal sources, or creating entirely new content just for digital signage. For most networks, some combination of all three methods will be necessary to produce all the content for the playlist.

In previous chapters we examined how to look at methodology and process and how research and relevance directly affects the messaging. This is all in preparation for creating the blueprint and design ...

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