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Unleashing the Power of Digital Signage by Keith Kelsen

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4 Keeping the Content Flowing

 

So far, we’ve considered the value of the 5th Screen, the three major kinds of digital signage networks, and some of the significant factors that one needs to understand when setting out to create content. It’s clear that two things are most important: ensuring the content is relevant to the viewer and ensuring that it is kept fresh to attract and maintain interest.

Regardless of the type of network or the frequency of content refresh, keeping the content machine churning is a potentially daunting task. When the network is switched on, content needs to be produced and delivered in a constant stream. This is a problem familiar to people who put out content for many of the other four screens, such as the manager ...

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