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University Startups and Spin-Offs : Guide for Entrepreneurs in Academia by Manuel Stagars

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CHAPTER 6

Simple Strategies to Get Unstuck

Jumping off the cliff into the unknown murky waters of entrepreneurship can be frightening. You have exposed yourself by proposing a bold idea and offered yourself up to criticism from those who follow a more conventional path. Because you have no successful entrepreneurs in your circle of friends who could guide you, it is your responsibility to master each challenge on your own. What do you do when your product is too expensive for the market, but you already stripped it down to the bare minimum? How should you react when a joint-venture partner calls with an offer that is too good to refuse but will take your company on a new, unfamiliar path?

Because it is impossible to have a detailed manual for ...

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