Chapter 5

Mental Manifests

Abstract

Aesthetics are governed by the influence of cultural imperatives. Humans think about shapes and colors differently, influenced by different perspectives of time and perception. These differences are motivated by the institutions and behavior patterns that we observe in those around us, and that we are exposed to since birth, but to what extent do they affect the way we think about interaction, others, and ourselves? What role do we play in the stories we spin about others like us – and the rules that divide us? And how to leverage these differences in the realm of user experience?

Keywords

Mental manifests; cultural model; attitude; social value; storytelling; metaphors; culture; narrative

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