1 The seminal works on the red effect are “Red Enhances Human Performance in Contests” by Russell Hill and Robert Barton, Nature, May 19, 2005, vol. 435, p. 293; and “Romantic Red: Red Enhances Men’s Attraction to Women” by Andrew Elliot and Daniela Niesta, Journal of Personality and Social Psychology, 2008, vol. 95(5), p. 1150-1164.
2 See “Red shirt colour is associated with long-term team success in English football” by Martin Attrill, Karen Gresty, Russell Hill, et al., Journal of Sports Sciences, April 2008, vol. 26(6), p. 577–582.
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