1 The seminal applied work on recognition over recall is the user interface for the Xerox Star computer. See “The Xerox ‘Star’: A Retrospective” by Jeff Johnson and Teresa L. Roberts, William Verplank, David C. Smith, Charles Irby, Marian Beard, Kevin Mackey, in Human Computer Interaction: Toward the Year 2000 by Ronald M. Baecker, Jonathan Grudin, William A. S. Buxton, Saul Greenberg, Morgan Kaufman Publishers, 1995, p. 53–70.
2 Note that none of the participants had previously bought or used the known brand. See “Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product” by Wayne D. Hoyer and Steven P. Brown, Journal of Consumer Research, 1990, vol. 17, p. 141–148.
Get Universal Principles of Design, Revised and Updated now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
