Priming
The activation of specific concepts in memory for the purposes of influencing subsequent behaviors.
Whenever stimuli are received by the senses — sights, sounds, smells, touches, tastes — concepts are automatically activated in memory. Once concepts are activated, they stay activated for a period of time, capable of influencing subsequent thoughts, reactions, emotions, and behaviors. For example, in a classic experiment on the effects of priming, two groups of college students were given a series of written language tests. The language test for one group included words related to politeness, and the language test for the other group included words related to rudeness. Subjects were instructed to complete the test, and then go down the ...
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