Universal Principles of Design, Revised and Updated

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1 Also known as choice architecture.

2 The seminal work on nudges is Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein, Penguin, 2008. See also Choices, Values, and Frames by Daniel Kahneman and Amos Tversky, Cambridge University Press, 2000.

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