1 Also known as MAYA.
2 The seminal work on MAYA is Never Leave Well Enough Alone by Raymond Loewy, The John Hopkins University Press, 1951.
3 “‘Most Advanced, Yet Acceptable’: Typicality and Novelty as Joint Predictors of Aesthetic Preference in Industrial Design” by Paul Hekkert, Dirk Snelders, and Piet C.W. van Wieringen, British Journal of Psychology, 2003, vol. 94, p. 111–124. See also “Exposure and Affect: Overview and Meta-Analysis of Research, 1968–1987” by Robert Bornstein, Psychological Bulletin, 1989, vol. 106, p. 265–289.
4 Though familiarity and typicality are similar and generally correlate, they are distinct. Familiarity refers to the level of past exposure (e.g., a person sees a juicer every day). Typicality refers to how recognizable ...
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